AJAs 2016 Finalists

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Slug/Label Fishing 4 China Pt 1-3
Date Aired or Published Jan. 27-29 2016
Media outlet where first aired or published: CBC Newfoundland and Labrador
Name of Program: Here and Now
If co-produced, list partner: Adam Walsh/Philippe Grenier/Paul Pickett
Location: St. John's
List awards, grants: Asia Pacific Foundation Media Fellowship
Running time (TV/Radio): 13m04s

Short explanation of the story and how it developed:

Stories about catching seafood in Atlantic Canada are abundant. The industry touches so many people. People know that seafood gets exported but few had an idea about what happens with the businesses on the other end. China's is a critical part of the industry and it's appetite for seafood is growing. So we decided to show how some of the process works on the ground in China. Thanks to a cost-sharing arrangement between CBC and Radio-Canada, plus a media fellowship from the Asia-Pacific Foundation, we were able to make the trip happen. The series is in three parts. It's goal was to open people's eyes to the massive amounts of seafood business being done in Asia and the possibilities. Up first, we wanted to show how lobster went from not being eaten at all in China to having 300-plus tonnes a year sold through the site Alibaba in under 5 years. Our story shows the future of the industry - e-commerce. We showed Canadian lobster being ordered online and delivered live from tank to door in Shanghai. Our series then explored the ins and outs of the hundreds of millions worth of deals being inked on the floor of Asia's biggest seafood show in Qingdao. We featured Canadians trying to push into the confusing, complex but lucrative Asian markets. We also got exclusive access to a crab plant in Yantai. We showed how they were processing snow crab crab from Atlantic Canada that would end up in sushi restaurants and on Dominoes Pizza in Tokyo. The stories were fronted by Adam in English, Philippe in French and Paul did the editing and consulted on production. As a note, getting journalist visas for China took months.

Resources of the newsroom (money and time) available to complete the story:

For a series from China, we did the trip on a shoestring budget. The Asia Pacific Foundation provided $7,500 for Adam's media fellowship. Then through talks with the bosses at CBC and Philippe's at Radio Canada we managed to cost share the rest. The trip cost about $10,000 when all is said and done. We spent 10 days in China getting these stories shot. Paul was given a week to do the editing. Adam was also given a few days in the lead up for prepping the stories.

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