AJAs 2016 Finalists


Slug/Label salmon
Date Aired or Published Mar/Apr and Jul/Aug issues
Media outlet where first aired or published: Saltscapes
Name of Program:
If co-produced, list partner:
List awards, grants:
Running time (TV/Radio):

Short explanation of the story and how it developed:

By definition, enterprise reporting involves the application of innovation and creativity to produce a story missed by everyone else — although it was out there waiting to be told all the while. Saltscapes’ two-part series on the ongoing eradication of the Atlantic salmon in much of Atlantic Canada due to a combination of abuse and neglect meets those criteria. The wild salmon is an iconic species, both from a culinary and cultural point of view. While most people would absolutely say they value it, the steady demise of the species seems to be taking place out of sight and out of mind of the average Joe. At the same time, an army of volunteers has been working tirelessly, and mostly sight unseen, in efforts to save the species—but they have been badly let down by their own government. The Government of Canada, with the responsibility for managing all migratory species, has failed miserably in its obligation in this instance. While the Canadian media generally does an excellent job of reporting on political and social events and issues from an urban perspective, wildlife matters and many other rural issues remain all but ignored. A big part of our mandate as a regional publication is to remedy that.

Resources of the newsroom (money and time) available to complete the story:

It took months to put this piece together and required extensive travel throughout the region. Just locating the players was a major chore. Author Deborah Carr had to dip well under the radar to ferret out this story.

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