AJAs 2017 Finalists

Attachments



Slug/Label
Date Aired or Published March/17
Media outlet where first aired or published: Saltscapes Food&Travel; annual
Name of Program:
If co-produced, list partner:
Location:
List awards, grants:
Running time (TV/Radio):

Short explanation of the story and how it developed:

Because the four Atlantic provinces have forgone regional co-operation in tourism marketing in favour of competing with each other, this private sector magazine is the only regional Atlantic Canadian travel guide in existence. It takes on some importance, therefore, as a planning tool for regional vacationers as well as visitors from other places who wish to experience more than one province. The cover must convey that message. It is necessary to annually find an image that depicts a scene that could be found just about anywhere in the whole region: no small feat. The cover image must also simultaneously suggest the coast, a scenic location, and the anticipation of pleasure—and still leave sufficient room for copious coverlines to hype an inviting selection of the 25 or so feature stories inside. We think we achieved all of that tall order with this cover. Blue skies, blue water and sailboats imply tranquility, a pleasant and relaxing scene, and a nice beach down there waiting to be explored and enjoyed. The subject in the image has her hands on her head in delighted response to the scene before her, and she’s clearly wearing beach attire under her shirt implying a warm day and swimming opportunity.

Resources of the newsroom (money and time) available to complete the story:

N/A

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