AJAs 2024 Finalists
The Power Issue
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| Date Aired or Published | March 2024 |
| Media outlet where first aired or published: | Atlantic Business Magazine |
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| Location: | St. John's, NL |
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Short explanation of the story and how it developed: Designing the cover of our annual Power Issue is always a bit of a crapshoot - we have to rely on submitted photos to decide which one is going to be on the cover. Frequently, the images submitted do not have an "editorial" flavour. Until we received this image of Liz LeClair - it was powerful and symbolic of the message we wanted to convey, with a hint of the vulnerability inherent in so many women in business. The issue with this particular photo was that the original version showed her wearing a ring showing a four-letter word. Yes, FUCK. The photo was submitted with a note saying we couldn't change or manipulate the image - there was a reason for that, tied to an ongoing court battle between Liz, a high profile NS philanthropist and Liz's former employer. While we desperately want the image, we couldn't publish the F word on the cover. We negotiated with Liz, getting permission to alter the cover image (showing her without the ring), provided we published the original inside the magazine - which we did. This image, combined with strong cover lines teasing the biggest stories of the issue, led to a memorable - and sold out- issue. |
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Resources of the newsroom (money and time) available to complete the story: |
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