2012 Atlantic Journalism Awards Finalists
Attachments
| Slug/Label | |
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| Date Aired or Published | December 1, 2012 |
| Media outlet where first aired or published: | |
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| Location: | New Brunswick, Canada |
| List awards, grants: | Canada Periodical Fund support |
| Running time (TV/Radio): | |
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Short explanation of the story and how it developed: River Princess is the inspirational story of Betty Ward, a Mi'kmaq guide from the Miramichi in New Brunswick. It was conceived to promote "live release" Atlantic salmon fishing and to support the non-traditional groups (First Nations) who both practice and encourage others to use this important conservation tool to preserve a threatened species. At the same time, the aim was to promote flyfishing among women and youth. Layered into the piece, and extremely relevant today, is the theme of native culture and ritual, a reminder to readers that "In the village of thirty centuries, you are never alone." Interestingly, the story germinated as a result of reader feedback. Some of our members who were guided by Betty Ward on their fishing trips requested an article about her. This kind of dialogue with readers and the successful outcome was very rewarding for all concerned. |
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Resources of the newsroom (money and time) available to complete the story: The Atlantic Salmon Journal is published quarterly and has a small staff of two, an editor and advertising manager/assistant editor. They have a window of about two months to put together an issue. Services such as graphic design, layout, production, translation and printing are provided by external sources. Photography and editorial content are commissioned on a freelance basis and paid according to a schedule of fees; in this case, the magazine editor wrote the story for the magazine. The ASJ is a membership publication of the Atlantic Salmon Federation, a non-profit conservation organization. |
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