2014 Atlantic Journalism Awards Finalists
Attachments
| Slug/Label | |
|---|---|
| Date Aired or Published | July 2014 |
| Media outlet where first aired or published: | Atlantic Business Magazine |
| Name of Program: | |
| If co-produced, list partner: | |
| Location: | St. John's, NL |
| List awards, grants: | |
| Running time (TV/Radio): | |
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Short explanation of the story and how it developed: A deceptively simple cover concept that is brilliant in its complexity - powerful text combines with humourous imagery and clever cover lines to immediately portray multiple elements: that there was a start-up program offering substantial rewards for aspiring entrepreneurs; that the program relied heavily on a social media program for awareness (BIG mistake; and that $2,500 doesn't go far to attract attention from business start-ups. In direct contrast to the program itself, this was our most talked about cover of the year. |
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Resources of the newsroom (money and time) available to complete the story: Layout/design by Carolyn Gill; text by Dawn Chafe |
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