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2015 Atlantic Journalism Awards Finalists

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Slug/Label Fashion in Action
Date Aired or Published April 4, 2015
Media outlet where first aired or published: Telegraph-Journal
Name of Program:
If co-produced, list partner:
Location: Saint John
List awards, grants:
Running time (TV/Radio):

Short explanation of the story and how it developed:

You’re sitting at your workstation: scissors to your left, hole puncher to your right, a spool of thread sitting in a silver tool box. You’re ready to start creating. On the pages of “Fashion in Action” a feature about the eight New Brunswick College of Craft and Design fashion design grads putting finishing touches on the their garments for the upcoming fashion show in Fredericton, the story and images unfold like a workspace -- with tools left haphazardly on the design of the story. Creative page designer Stephanie McHugh took her time in close-cropping these tools which were originally parts of larger images -- ensuring the minute details such as the ribbon hanging off a pair of scissors was kept intact. She laid out many of the photos alongside their original sketches -- showing the transition from a drawing and an idea, to an outfit making its way down the catwalk. Photos for the story were acquired from the college as well as from a freelance photographer who visited the workspaces of the students. The story looks at the creative mayhem leading up to the final fashion show for graduates of the craft and design college in Fredericton, and what options are open to them in the province after they finish school. The page presentation of the story really echoes the headline: “Fashion in Action.”

Resources of the newsroom (money and time) available to complete the story:

Stephanie McHugh works in the creative department at the Telegraph-Journal in Saint John. I, Katherine Hudson, work in the editorial department at Brunswick News’ Fredericton office. Every week, Steph and I shoot emails back and forth, frantically dial each other's digits dozens of times as we plan the layout of that week’s edition of Salon -- the Telegraph-Journal’s arts and culture weekend section. There was a lot of great art to choose from for this two-page spread. Some of it was acquired through the New Brunswick College of Craft and Design, while the Telegraph-Journal also hired a freelance photographer to head out to the school and capture the students as they worked at their stations preparing for the big fashion show. The spread took about three days to finalize -- while simultaneously, McHugh worked away at the rest of the weekend sections, and other Brunswick News publications. This spread was an opportunity to be creative -- just like the subject matter -- and play around with design.

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