2015 Atlantic Journalism Awards Finalists
Attachments
| Slug/Label | On the world's wine stage |
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| Date Aired or Published | April 25, 2015 |
| Media outlet where first aired or published: | Telegraph-Journal |
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| If co-produced, list partner: | |
| Location: | Saint John |
| List awards, grants: | |
| Running time (TV/Radio): | |
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Short explanation of the story and how it developed: For “A journey from New Brunswick to the world’s wine stage” -- a story profiling how two New Brunswick sommelier graduates found an interest in wine, and climbed the metaphorical grapevine to work as professionals growing grapes in Ontario and making wine in New Zealand -- creative department paginator Stephanie McHugh needed to tell the story of transition, of wine and of the industry. While the two-page layout on the inside of our weekend feature offers a world of possibilities to tell the story, the front page needs to grab the readers’ attentions, to tell the story with a creative image and a headline. McHugh blended images to tell the story of the grape’s lifecycle: from the beginning in the vineyards, to the bottle and into a glass. The layout allowed for a slow reveal of the section’s front page design. On the top half of the page, sits a lush, green vineyard. Salon’s masthead white and pointers against the blue sky, a barn and home in the background and rows and rows of grapevines flow toward the centre of the page. It transitions, bleeds red, to form a wine glass full of red wine. It is sleek, with a grey background, and the headline “A journey from New Brunswick to the world’s wine stage” shouts out from the red wine in the glass. It embodies the journey of the wine, and of the people in the industry -- those who grow the grapes and who use the grapes to make the wine. It tells a story of the grape’s lifecycle, and of the New Brunswickers who immersed themselves in the world of wine -- who are there step by step as the wine makes its way from the vine to the glass. |
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Resources of the newsroom (money and time) available to complete the story: Salon is a weekly section for the Telegraph-Journal. Each week, the creative and editorial departments brainstorm on how to best tell the story of the weekend’s feature story. For this page presentation, section editor Katherine Hudson in Fredericton and creative page designer Stephanie McHugh in Saint John spent a few days working with different ideas. While the whole weekend section is put together over four days, the cover is the pièce de résistance and takes days of simmering, adding spice, subtracting busyness to get it just right. One of the final options for this cover was a big glass of red wine taking up the whole page with an inserted image of the vineyard in the middle of the glass. There was something about it that just wasn’t right. It was too blocky, too sterile. McHugh came back with one last option -- this cohesive blending of the beginning and the end of wine’s life. Beginning in the vineyards and finishing as a glass of delicious red. It reflects the story’s subjects -- two New Brunswick guys who went on journeys from the same land, but their roads took them far away from where they started. |
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