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AJAs 2017 Finalists

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Slug/Label
Date Aired or Published June/July 2023
Media outlet where first aired or published: Advocate Media
Name of Program:
If co-produced, list partner:
Location:
List awards, grants:
Running time (TV/Radio):

Short explanation of the story and how it developed:

A robust arts and culture sector can stimulate the local economy, enhance the visitor experience, create joy and add to the beauty and story telling in communities where these elements exist. Passionate about the East Coast art scene writer and editor Crystal Murray was exited to learn about the Parrsboro Plein Air Festival and how this small arts festival and tiny community are creating a buzz in this genre of painting. In the last few years the community has seen an influx of creatives to the Bay of Fundy town and surrounding region. The story was a perfect fit for the June/July issue of Saltscapes. it was an invitation for people to visit the festival and illustrate the success of small town, often forgotten places in our region and how they can contribute, transform and thrive when you have a group of people who are passionate about where they live and have a plan for the future.

Resources of the newsroom (money and time) available to complete the story:

Crystal travelled to Parrsboro to meet with the plein air festival co-chaor Michael Fuller. They spent the afternoon chatting about the issues many rural communities have faced pre and post pandemic and how this art festival is responding to these challenges. She toured several of the sites that visiting artists would set up their easels and paints to capture the beauty of the landscape. in keeping with the plein air theme, Crystal commissioned illustrator Briana Corr Scott to create an image that captured the true essence of plein air painting with artists standing on the floor of the Bay of Fundy during low tide. The investment in the illustration elevated the story telling and connected the reader to the painter experience.

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