AJAs 2017 Finalists
Attachments
| Slug/Label | |
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| Date Aired or Published | March 2023 |
| Media outlet where first aired or published: | Atlantic Business Magazine |
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| Location: | St. John's, NL |
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Short explanation of the story and how it developed: It was our annual Power issue. We knew that one of the 25 Most Powerful Women award winners would be our cover subject - but we would have to rely on a submitted image rather than organizing and producing our own photo shoot (just not enough time). Most of the photos were too commercial, too cheesy or just too bland. You know what we mean - generic smiles on a face with a 3,000-yard stare. We needed something with just a bit of attitude, a photo that said something - and we found it with Jenny Smith. It's a beautifully composed image with just the right amount of sass. A perfect depiction of a powerful woman. We married the image with a perfectly playful cover line (bonus points for the judges who get the JLo reference), together with a supporting cast of various power/energy related stories. It all came together for a winning cover. |
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Resources of the newsroom (money and time) available to complete the story: |
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