AJAs 2018 Finalists


Slug/Label Fabulous & Formidable
Date Aired or Published September 2018
Media outlet where first aired or published: Atlantic Business Magazine
Name of Program: Atlantic Business Magazine
If co-produced, list partner:
Location: St. John's, NL
List awards, grants:
Running time (TV/Radio):

Short explanation of the story and how it developed:

This cover literally speaks for itself. It is a testament to the power of less is more: a tightly focused photo + ultra-short coverlines = a one-two punch of a message.

Resources of the newsroom (money and time) available to complete the story:

We had no budget for photography, so we knew from the beginning of this issue that we would have to rely on submitted images. Up until the week before we went to press, we didn't have much to choose from. Until a late submission from lifestyle blogger/influencer Mo Handahu landed in our inbox. We knew right away we had a winner. And we also knew that the worst thing we could do was clutter it up with textual accessories. The finished product? Aesthetic perfection.

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